HackLBS, London Business School 2024 Winner Project   (16 hrs challenge)

HackLBS, hosted by the London Business School Entrepreneurship Club, brought together a dynamic mix of business professionals, aspiring entrepreneurs, coders and designers to don their ideation hats and create exciting products.

During the intensive two-day course, we focused on creating an event planning tool that would simplify the process for organisers. Our research showed that despite existing tools, planners are still frustrated with the coordination - from choosing activities and time slots, to locations, booking tickets and splitting the bill. Our solution aims to reduce this friction and make it easier to plan events with friends.

To change this state quo, we proposed Gather, a social platform that allows you to discover your and your friends' favourite art shows or plays and plan an offline get-together with minimal friction. In this way, we envision transforming online connections into real-life experiences.
In the end, our vivid demonstration of the pain points, business model and smooth user journey in the pitch won us the £3,000 cash prize!